ABSTRACT
Virtual Reality is a powerful simulation tool that has the potential to play a key role in several areas. In this article, we focus on different simulation tools and on different ways of providing negative feedback for persuasive purposes through simulated experiments. The persuasive objective that we consider concerns the persuasion towards the right behavior, we are based on the emotional aspect in order to introduce a fairly high level of anxiety as negative feedback with techniques that we will address in what follows, to fight against the spread of COVID-19, in order to strengthen the safety and health of citizens. In general, this research aims to develop a VR application that aims to change the behavior of citizens and encourage persuasive researchers to explore immersive virtual environments. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.